Zizzi is driven by a passion for Italian food and a simple motto: "well-chosen ingredients, simply put together to create exceptional Italian food". Each restaurant is a bit different in character, architecture and feel. The design of the restaurant was inspired by the Ipswich docks which historically provided essential sea trade and communication between Britain and Europe. Designer James Grover has illustrated the walls alongside artwork depicting rope and pulley systems. Industrial pendant lighting is used throughout alongside a vibrant complimentary colour scheme.