When creating a Special Offer (our generic term for any offering that is not the standard A la carte Menu), there are a few points that should be considered, in order to provide your guests with as much information as possible, so that they can quickly make an informed decision when considering making a booking.

The more information you provide to your guests, the better it is for both your guests and your restaurant. If the information is incomplete or ambiguous, then the guest may either:

Halt the booking process and leave (resulting in a lost booking) OR

Call the restaurant for further information (resulting in an additional overhead for the restaurant);

Example 1 - Great Special Offer button

• The offer below clearly highlights what the Special Offer is (Name and short description) and a call for action (CLICK HERE TO BOOK);
• It clearly displays the price for that offer;
• It clearly shows when it is available (2 sittings)
• It clearly states that a non-refundable deposit is required at the time of booking;
• It clearly states that the standard A la carte Menu will not be available for that session;
• There is a link to view / download the menu (as the guest probably would like to know in advance what they are getting for their £94.95 pp and will the menu be to their taste

All information is there to enable the guest to make an informed decision. The attached menu includes all relevant information such as service charge, food allergies, etc… This means that the booking can be made without the need to call the restaurant.

Example 2 - Unappealing Special Offer button

Consider the difference with the offer below, that provides absolutely no information to the guests.

More information:

• Restricting areas for Special Offers
• Copying an existing Special Offer
• Add a viewable / downloadable menu to a Special Offer
• Creating a special offer for your menu